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This web site had the following in the homepage, "We have all variety of ladies slippers with latest special designed with special, soft and fashion material, also it can be provide in different colors." We noticed that the web page stated " We are manufacturer and exporter of all kinds of ladies fancy sandals." It also said " We provide you our all variety of products with beautiful uppers in embroidery, brooch, buckles, beaded and stones work on them. To cater the need of contemporary women who are very much fond of wearing casual,comfortable and simple footwear." The header had ladies footwear as the highest ranking optimized keyword. It is followed by ladies footwear manufacturer, ladies footwear exporter, and ladies slippers which isn't as ranked as highly as ladies footwear. The next words duainternational.eworldtradefair.com uses is ladies slippers manufacturer. ladies slippers exporter was included and could not be understood by search parsers.